Creating a corporate video for YouTube is a fantastic way of encouraging users to engage with your online content in a more visual and personal way. However when it gets to lights, camera, action, you wouldn’t be alone if you felt a little unsure and stumped about what kind of content you want to put in your video.
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One thing I urge you to think about when making a video for YouTube is consider the videos that you personally find most engaging, what are the things that make that content so interesting? There unfortunately is no ‘one size fits all’ solution when it comes to video marketing; however one thing that all industries will need to take into consideration when creating videos for YouTube is their audience. Consider the following questions;
- What does my audience want to see?
- How long is there attention span?
- What is the best way to convey the message?
- What are my competitors doing?
Sometimes simply asking these questions is enough to spark some great ideas on how you can create engaging YouTube videos which users will want to share across other platforms such as Google+, Facebook and LinkedIn. Below we discuss the benefits of some video strategies;
How To Videos – We have all watched a how to video, and how to videos are a great way of taking a user through a journey, an example of this may be how to put together a set of electrical components. This type of strategy works well in situations where users need help visually to be guided through a process.
Teaser Trailers – Again something we are all used to seeing, and if your business is looking to create hype and interest about a product or service launch, then video is a great way to do this. Videos are good at enticing the majority of senses which helps to engage the user and build anticipation. This type of strategy works well for businesses with upcoming product or service launches.
Q&A Sessions – Question and answer sessions are a great way of getting valuable feedback from your client base. It is also a good way to provide real value to your customers by answering their questions in a personal way. It also gives you a chance to find out what your clients are interested in, which allows you to create more interesting content for your audience.
Reviews – Review videos are an excellent way of providing a professional opinion on a subject, product or service for example. This is particularly effective if your company is seen as the experts in your given industry.
Demonstrations – Demonstration videos are a brilliant way of showing a user how to use your product. It may be showing them how durable, easy to assemble or effective the product is, but being able to see the product in use is a great way to take the risk element out of the buyers decision making process.
The truth is different industries will warrant different types of video content. To succeed in video marketing you need to take into consideration the key questions outlined at the beginning, and decide on a strategy which is best suited for the message you wish to convey.
If you are interested in learning more about video marketing then please contact Sam Fish on 0845 456 1022 for more information on our social media marketing services.
